Design Thinking Meets Business – The DeserTech Challenge

Course Objectives
1.Create tangible outcomes including Initiatives & startups that address real life challenges.
2. Cross pollination between MBA students (Global, Executive) and the Israeli Start-Up Ecosystem
3. Expose & provide design thinking skills for addressing and framing complex problems
4. Identify customer perspectives
5. Sharpen value propositions, and align with actual customer needs.
6. Spark potential startups.
7. Engage in practical workshops to develop an investor pitch deck and trial pitch.

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The Capstone Course

Firsthand from Israeli tech entrepreneurs – the principles of innovation and entrepreneurship, including identifying unmet needs, ideation, MVP prototyping, and market entry strategies. This is an immersive course that will provide participants with an up-close and personal encounter with the Israeli startup ecosystem, exposing them to both tremendous success stories, and glorious failures – providing invaluable take-aways regarding the secret sauce of the startup nation.

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