One’s personal brand serves as a support-tool and can drive opportunities or scare them away. In today’s global economy, each one’s ability to stand out in their field lies not only in their professional skillset and achievements, but also in how they are being perceived by others. This is known as a “Personal Brand”. Managing one’s personal brand has become a crucial skill for any professional wishing to grow his or her career and excel in their current role. Business professionals should be able to clearly communicate who they are and what they do to stand out to prospective clients and employers.
tactics and practices to take control over their own personal brand and learn how to use it for career advancement.