Spotlight on Building Innovation

By understanding the essence of innovation and entrepreneurship, you will be able to enhance your current business value proposition and create new business models to address escalating human needs.

This course will arm participants with tools & methodologies to foster a culture of innovation within any organization. Israel is a world leader in the number of startups per capita. In this course, we will explore case studies connected to the Israeli entrepreneurial ecosystem. The course will provide a glimpse into the Israeli startup ecosystem to give you a sense of how to grow such a culture.

The course will cover a fast-paced and condensed version of popular design thinking courses taught at several universities. It hopes to provide you with tangible frameworks and tools that you can use in your day-to-day leadership roles to foster ideas, nurture them, and ensure innovation within any organization. It will be taught through a combination of theory, case-studies, and interactive sessions to help you understand how you can adapt fundamental principles deployed by notoriously innovative companies at your own organization.


Course highlights include:

  • Explore different business theories for fostering innovation.
  • Understand the role and importance of failure and how to use it to your advantage.
  • Essential startup frameworks like business model canvas.
  • Innovation tools for prototyping, validating ideas and rapid go-to-market strategies (GTM).
  • Understand innovation barriers and catalysts.
  • Attend talks by Israeli innovation leaders.

Course objectives

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